About Us


Dressing your little one can be one of the most fun and exciting experiences especially when becoming a new parent! Those tiny bonnets, soft pyjamas, and little socks are just irresistible. Luv & Lu represents a wide variety of high quality Danish design brands including products like baby clothing, accessories, shoes, skin care products and room decor. Our Danish brands include, Petit by Sofie Schnoor, EN Fant, Small Rags, Müsli, Fixoni, Hust & Claire, Milk & Co. and more!

As much of the textile industry has taken on a more conventional approach including harmful chemicals and pesticides, parents are turning toward alternatives choices, like organic cotton. Therefore, much of the selections at Luv & Lu are organically certified that have been made in a way to care for you and your baby. Organic cotton is not only toxin free, but it is also safer, sturdier, and softer to touch.

Being a new parent is one of the most joyful life experiences, and we are happy to share this time with you. Thank you for visiting Luv & Lu. We hope you enjoyed what we have to offer! We look forward from hearing back from our customers. Any feedback or ideas are greatly valued.

Annemette & Kristina



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